Designer’s immediately took to Gotham, and it started to become a highly predictable choice.
As with many typefaces, with great popularity comes great overuse. simply as, “What letters look like” it’s the typeface’s modernity, honesty, and assuredness that make it so popular. The quintessentially American feeling in the design has resulted in the typeface’s use in countless branding projects - Barack Obama’s presidential campaign, the National September 11 Memorial & Museum, and Saturday Night Live, as well as many other household names have adopted Gotham. type foundry, it is based on the basic letterforms that Frere-Jones saw in use on buildings around Manhattan, in signage and architectural lettering. Designed at the turn of the millennium by Tobias Frere-Jones for the Hoefler & Co. If you want to use this font for Commercial Product or Services, go to the link purchase full version and commercial license below.The typeface Gotham is one of the most popular sans-serifs in circulation. And although designers have lived with them for more than half a century, they remarkably went unrevived until 2000, when we introduced Gotham. These letters are straightforward and non-negotiable, yet possessed of great personality, and often expertly made.
They’re the matter-of-fact neon signs that emblazon liquor stores and pharmacies, and the names of proprietors plainly painted on delivery trucks. These are the cast bronze numbers that give office doorways their authority, and the markings on cornerstones whose neutral and equable style defies the passage of time. New York is teeming with such letters, handmade sans serif that share a common underlying structure, an engineer’s idea of “basic lettering” that transcends both the characteristics of their materials and the mannerisms of their makers. Gotham celebrates the attractive and unassuming lettering of the city.
0 kommentar(er)
